Agency, Tech, Work

LinkedIn or LinkedOut?

How to improve your business’ LinkedIn presence


LinkedIn has been around for over two decades now, and in the past few years we have seen a drastic increase in the number of users. It is now the largest professional network service with over 810 million users. With this information in mind, there’s no doubt that LinkedIn is a great space for your business. Your business can expand its network, increase leads and generate more sales. In this article we will discuss 3 ways to increase your LinkedIn presence so that your business can leverage LinkedIn’s potential. Keep reading to get your business from LinkedOut to LinkedIn!


Post at least 3 times a week

The more posts the better when it comes to LinkedIn. Consistency is important in terms of social media, and the more you remind your network that you have valuable services to offer. As a result, they will be more inclined they will be to consider you as a potential service provider. Posting valuable content multiple times a week allows your content to reach a wide audience and increase your likes and comments. Subsequently, this shares your content to more people, and can increase leads and expand your business network.


Create a hashtag

Hashtags in general are important for increasing your business’ chance of being discovered by new audiences.

Having a business hashtag that you use on each of your business’ LinkedIn posts can be an extremely effective way to reach more people and have your posts all in one place. Your followers then can follow this hashtag and will see your posts at the top of their feed each time you upload a new one. It’s a great way to remind your network of your posts and ensure that they see them.


Have matching staff backgrounds

Another great way to improve your LinkedIn presence is to have all your employees use matching staff backgrounds. Your company’s banner is a great option as a background for all employees, and conveys a sense of professionalism and cohesiveness. It’s a great way to advertise your company to your employees network too.


LinkedIn is a great platform for expanding your business network and lead generation. If you follow these 3 simple steps then you will be on the right track to having a strong and impactful LinkedIn presence. Trust us on this one… it will pay off!